TwitterGotta proofread em all.
Pokemon fans all over the word were doing double and triple takes on Tuesday as #pokemonmastersex was trending all morning.
Contrary to what it looks like, the hashtag does not refer to pocket monster trainers copulating — rather it celebrates the mobile game "Pokemon Masters" recent re-branding into "Pokemon Masters EX".
Twitter instantly broke down into fits on meme-ish giggles, sharing suggestive moments from the animated show and unfortunate screengrabs from the games faster than a mid-quick attack Pikachu.
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View Story#pokemonmastersex is a great example of why we proofread our promotions before they go live," one twitter user sagely pointed out.
The gaff will now undoubtedly be added to the all time greatest marketing hashtag fails, such as when Susan Boyle had a party for her album launch (#susanalbumparty); the Chester Literary Festival (#CLitFest); or when BlackBerry maker Research In Motion were looking for new employees (#RIMjobs).
Check out some of the funniest tweets below!
(FYI Nintendo doesn't fully own Pokemon — The Pokemon Company does. But this company is owned by three others: Game Freak, Creatures... and Nintendo. And Nintendo owns part of Creatures.)
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